IAB Digital Ad Operations Certification

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Stay on Top of Your Digital Advertising Operations Career

The skill sets required for Advertising Operations professionals are evolving rapidly. With the proliferation of more platforms and channels, ad units and formats, metrics and tools, standardized knowledge is absolutely necessary to perform on the job in Ad Ops.

Now more than ever, Ad Ops leaders need to work intelligently in order to make campaigns run efficiently. IAB Digital Ad Operations Certificationproves you and your team understand the latest practices, tools and terminology required to succeed in the marketplace. This is the only accredited program in the industry for Ad Opsacknowledged by the American National Standards Institute.

Additionally, Ad Ops roles are increasingly becoming more customer-facing. This credential creates confidence in your business practices and most importantly in your clients. The program helps Ad Ops leaders build their careers and supports candidates in securing jobs in the competitive marketplace.

IAB Digital Ad Operations Certification is available worldwide and to anyone working in digital ad operations at Advertising Agencies, Digital Publishers, Trading Desks, Demand and Supply-Side Platforms, Exchanges and Brands organizations. The program is for coordinators, managers, directors, and executives.

Built on Past Certification Success

In 2012, we launched the IAB Digital Media Sales Certification and within its few years the program attracted more than 6,000 individual participants from over 300 companies across the industry. Based on this success, we strategically focused on the role of Ad Operations as the next opportunity for a Certification program.

IAB and the Commission on Certification have leveraged this expertise to create a program for this unique job function that tests the applicant’s baseline knowledge and ensures continual learning throughout their career with a rigorous recertification procedure.

Both the IAB Ad Operations and Sales Certification programs have received accreditation by the American National Standards Institute (ANSI).

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Stay on Top of Your Digital Advertising Operations Career The skill sets required for Advertising Operations professionals are evolving rapidly. With the proliferation of more platforms and channels, ad units and formats, metrics and tools, standardized knowledge is absolutely necessary to perform on the job in Ad Ops. Now more than ever, Ad Ops leaders need to work…

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