IAB Digital Media Buying & Planning Certification

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Secure a Competitive Edge Among Media Buyers & Planners With the Industry’s Only Globally Recognized Credential

When creating digital advertising campaign recommendations today, there is a vast multitude of channels, ad units, technology platforms, and partnerships available to select from, making planning and strategy more complicated than ever before. The IAB Digital Media Buying and Planning Certification demonstrates that media professionals have the base-line knowledge needed to perform in their role while meeting their client’s or brand’s needs in an effective and intelligent manner.

The program provides a deeper trust for clients who place their brand investment in the hands of their media agency representatives. The credential is also for marketers looking to showcase their understanding of the digital ecosystem to peers and employers.

This Certification instills confidence in media professionals, as well as their employers, when they demonstrate their comprehension of digital media and how it correlates to their strategic role. This program helps build careers and candidates secure jobs in the competitive marketplace.

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Secure a Competitive Edge Among Media Buyers & Planners With the Industry’s Only Globally Recognized Credential When creating digital advertising campaign recommendations today, there is a vast multitude of channels, ad units, technology platforms, and partnerships available to select from, making planning and strategy more complicated than ever before. The IAB Digital Media Buying and Planning Certification demonstrates…

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